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Can Robots Run Your Business Better Than You?

In 1870, visitors to New York’s Equitable Life Assurance Building were greeted with a horrific sight. Instead of a hand-powered elevator, there stood, in the lobby, a fully automated moving…

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4 Jobs that won’t Exist by 2035

First it was the typists, then the travel agents, and now the taxi drivers… Who’s next in the seemingly endless parade of jobs that will be replaced by machines? Waiters,…

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Does My Business Really Need a Mobile App?

Little is more fashionable nowadays than to create a mobile app for your business. With millions of mobile apps available worldwide and famed “decahorn” app case studies such as Uber…

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4 Strategies to Seize SEO Traffic in a Mobile World

In the era of “mobile first” where the majority of searches now originate from mobile devices, much of the traditional canon of SEO knowledge has been dramatically flipped on its…

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5 Quick Tips on Turning Your Site into a Mobile SEO Powerhouse

2015 is going to be the year where mobile search outpaces desktop search. More people will be searching for your business on mobile devices and tablets than computers. According to…

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4 Unexpected Ways the Health Care Industry can use Smartphones

There is no shortage of ingenuity as to how the health care industry innovates with existing processes. Every so often, a new technology emerges that radically changes the productivity landscape…

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The Mad Science of Conversion Rate Optimization

In this article you will learn – The basics of correlation and causation – The trinity model – Local maximum testing – Multivariate testing Conversion rate optimization (CRO)…that elusive formula…

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How to Influence Influencers

Summary In this article you’ll learn – Why influencer marketing is important – How to identify influencers – How to make initial contact with influencers – Strategies for getting what…

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8 Marketing Truths You Learned Too Late

Ah…the bitter dregs of regret. Who among us hasn’t heard a marketing horror story? Whether you fail to perform the proper research, hire the right people, or pursue the correct…

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Say Hello to the New Boss…Google + is Here to Stay

In this article you will learn – Why Google + is important to online marketing – A basic tutorial of Google + I don’t really have to convince you that…

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